[ Tips ] 一分鐘使用導覽
商品編號： F1312C 出版日期： 2013/12/01 作者姓名： Stephen, Andrew;Bart, Yakov;Sarvary, Miklos 商品類別： Marketing 商品規格： 2p 再版日期： 地域： 產業： Mobile devices 個案年度： -
商品敘述：
Research shows that mobile banner ads can be effective for some products--those that are both utilitarian and ""high involvement"" (bought only after much deliberation on the consumer''s part). Marketers who understand this can spend their mobile dollars more wisely and tailor and time their ads for maximum impact.
涵蓋領域：
Advertising;Consumer behavior;Mobile devices
相關資料：
哪些人也有訂購？